Flipboard Leads PR Profession as Best News Aggregator Application

What’s In The News

Connecting with your client and remaining current with the ever-evolving cycle of news is a challenging prospect for PR professionals around the world. Staying aware of fresh content can be a time intensive task, but a zippy class of applications known as news aggregators use algorithms to parse through the daily wire and bring their users a host of curated articles related to trends and topics they follow. According to the IOS App store, the top-rated applications for 2017 are Apple News, News 360, and Flipboard. Each of these programs offer expedient delivery of news worthy posts and trending topics. One app in particular though shines above all the rest. This is based on both its breadth of services and its ease of use.


The Smartest Magazine

Flipboard’s exterior is a visually appealing news aggregator that really feels like you’re thumbing through a publication. Once inside you realize the application is much more intricate than how it looks from its cover. Flipboard has been around for over six years and over this time it has continued to evolve and refine itself into a “go-to” public relations essential for the communications professional. Flipboard offers more than its competitors when it comes to depth of topics and granular content. It allows users to pick the main subjects which interest them, but then delves deeper into subtopics and even specific organizations to follow. This allows the application to target those stories and posts which are most relevant to the PR professional’s lane of interest.


Room to Improve

Flipboard’s greatest opportunity for improvement comes from its inability to cover breaking news stories. As all PR professionals know, what dictates something as being newsworthy is the factor of timeliness. While the app does feature deep integration with an associated user’s linked social media accounts, such as Twitter, it provides a mere reflection of that platform’s data as opposed to crawling the newswire for its own discoveries.


My Wish List

If I could combine the aptness of Twitter, the up/down votes of Reddit, the human validation of Facebook, and the informative delivery of the AP Newswire; I would most likely create the world’s best news aggregate. Until this dream comes to fruition, I’m sticking with Flipboard.

#News #IOS #PublicRelations #PR #FakeNews

Miro LC320S: Getting Started

Setting Up In High Speed

Setup Phantom Miro Lc320s http://www.extreme-slowmotion.com

Vision Research’s Phantom Miro LC320S Digital Cinema High-Speed Camera, combines the power of the Phantom Flex and the quality of the HD Gold into one small, straightforward, and easy to use package.


The camera features on-board controls, digital high-speed imaging, uncompressed RAW HD high-speed and an on-camera LCD touchscreen with full menu controls. Take a look at how easy the Miro LC320S is to setup as the first truly portable, self-contained digital cinema high frame rate camera on the market.


Take a look at how easy the set up is with this tutorial video by Stephane Couchoud.


Movie 43 = Movie Discourtesy

Movie 43

Internet Movie Data Base

Movie 43 Trailer Official – Hugh Jackman, Emma Stone [1080 HD]

Is it getting a little cold in here or is it just me? Movie 43 is a comedy with the awkwardness of a high school freshman unmercifully ridiculed by his closest confidants. It’s obscene, it’s offensive, and how anyone could ever green light this story without being forced to at gunpoint I’ll never know.

Movie-43-PosterThe film has a strong casting of A-list actors who perform cameos throughout various storyline. Each short is stung together by an overreaching arc that chronicles a would-be director/writer’s attempt to strong arm his way inside of Hollywood. Randomly disjointed sub plots accompanied the story as the protagonists attempts to pitch his ideas to the studio executives. The characters are poorly developed with little to no backstory. The cinematography is wildly unpredictable and inconsistent. The end result is a mashup positioned somewhere between a YouTube comedy skit and Airplane! the movie. This film bombs like a speed date gone bad. Even by its own words, it’s script is touted as “this century’s Howard the Duck”.

The cinematography is all together lackluster and inconsistent between segments, but the real culprit in the downfall of this picture is it’s story. The script parallels an episode of Jackass, the writers seem to have been playing a game of Apples to Apples when they were musing for comedic situations to write about. A freshman couch locked college student could have come up with better devices than those found in this film.

The arc is strung together with a knotted up fishing line that consists of Dennis Quaid playing a delusional strung out film writer trying to land his pitch to Greg Kinnear’s character of a under-performing Hollywood studio producer. The events descend from there as it is revealed that Quaid’s literary epiphanies are unworthy of any audience including the real life viewers of this film. Even Rick and Morty’s version of inception is far superior to Movie 43’s attempt at bridging the fourth wall.

If Scary Terry was here to set things straight and make some cuts to this movie’s script, maybe Mrs. Pancakes could have made an appearance and revived the story. Unfortunately, this movie remains more of a bad dream than of a memorable experience.

If you want to see big name actors partake in a childish, shallow, and trite exercise in dramatic self-exploration, then this is a perfect opportunity. It is stunning to look at the credits of this film and to think of all the talented individuals who were bamboozled into signing up for such a disaster of a production. Every professional has a project they wish they never chose to be a part of, but what are the odds of it happening to so many, at the same time, and on the same film? Staggering, which is how most audiences walk out of the theater after being subjected to Peter Farrelly’s catastrophe.

If I was playing truth or dare, I would offer the utterance of this validity: Movie 43? Save your money and you sanity; don’t watch it.


Picturing The Photons

A Single Blip of Energy

Visualizing Light over a Fruit with a Trillion FPS Camera, Camera Culture Group, Bawendi Lab, MIT

Watch the clip here.

Can you imagine actually sing a single photon of light? Well take a look at this Fruit with a Trillion FPS Camera. Well, Ramesh Raskar of MIT has accomplished this amazing feat using his Femto-Photography camera workflow. How about the ability to see around corners? This too. is one of the many explorations in cinematic research being conducted on Raskar’s campus.

Filmmaking truly is the science of capturing light.



The Isotropic Media: Capturing Speeds of Light

The Isotropic Media is your professional cinematic studio for capturing high speed commercial product testing and ultra high frame rate engineering footage. Their speciality is slowing the physical realm to crawl with crisp 4K imagery and 3,000 FPS productions. CineAction Studios combines the RAW power of Phantom Miro™ cameras, Bicolor LED frequency tunable 1K light sources, and an industry proven crew to ensure your investment is efficiently covered from every angle. Become more efficient, reduce costs, and identify opportunities for product improvement by harnessing the wealth of information provided by high speed capture and technical lab analysis services provided by The Isotropic Media. Are you ready to flip the switch on the space time continuum? Reach out to the The Isotropic Media production coordinator on Twitter @ja2xrod